Top 5 Sticker and Label Design Errors you need to avoid

Are you looking to get your business noticed with stickers and labels? Stickers and labels make for a simple yet effective marketing tool – but, it’s easy to go wrong when designing them. If not executed properly, your sticker or label design could fail to give the right impression of your brand, deterring potential customers from giving you their attention. To help avoid this pitfall, here are the top 5 most common sticker label design errors that people often make; read on for the specifics of how best to prevent each one!

  1. Choosing the wrong shape and size: The right shape and size of your custom sticker or label will depend on where you’re attaching it, what type of product you’re labeling, and how much information you need to get across. For example, a small label printed with important details such as ingredients or safety warnings may require a certain size in order to be readable; while a larger sticker could be better suited for outdoor surfaces or packaging boxes.
  2. Incorrect use of colors: Colors are an important element of any design – but too many can create an overly busy look that’s hard on the eyes. Similarly, if the colors chosen do not match those used elsewhere in your branding efforts (on your website, for example), this will create a disjointed impression. To avoid both of these errors, select two or three colors that are part of your existing branding palette, and stick to them when designing your custom die cut stickers or label.
  3. Poor typography: The typeface you choose is key – it needs to be legible and suit the nature of the product or service being advertised. For example, if you’re advertising an innovative new product, opt for something modern and exciting; while a hand-drawn font might be suitable for promoting event tickets. Additionally, all text should be kept within the boundaries of your chosen shape – if words run off the edge they could become hard to read.

  1. Low-quality images: If you’re including images in your sticker or label design, make sure they are of good quality. Low-resolution images will often appear pixelated and unclear, which is particularly noticeable on smaller labels. To avoid this issue worddocx, make sure all images are saved at a high resolution before beginning your design.
  2. Poor print quality: Once your design is completed, it’s important to ensure that the final product looks as good as possible by having it printed professionally with good quality materials such as paper or vinyl stickers (depending on where it will be stuck). Additionally, keep an eye out for any registration errors during the printing process; these occur when colors don’t line up correctly and can lead to a blurry, unprofessional look.

Avoiding these common errors is essential if you want to create a professional-looking sticker and label design that will give your business the attention it deserves. Start with the basics such as shape, size and colors; then move onto more specific elements like typography, images and finally print quality for a successful end product! With this guide in hand, you’re sure to be on your way to creating catchy designs that draw people in – good luck!


By following these tips, you can make sure that your sticker or label design stands out from the crowd and gives customers the right impression of your brand. Keep an eye out for any potential pitfalls in all aspects of your design process and consider each element as carefully as possible – it will be worth it in the end.

Related Articles

Leave a Reply

Back to top button